How to create engaged clients

Investment Executive - An engaged client is satisfied with your services and loyal to your business — and actively provides referrals, according to the 2010 report Economics of Loyalty: Anatomy of the Referral, conducted by Advisor Impact, Charles Schwab Advisor Services and researchers at Texas Tech University.

Research shows that clients who are engaged are more loyal, more profitable and more likely to provide referrals than other clients.

To engage your clients, you must focus on what’s important to them and deliver on that, says Julie Littlechild, president of Advisor Impact Inc., with offices in Toronto and New York. “A happy by-product of that is that those relationships are more profitable.”

An engaged client is satisfied with your services and loyal to your business — and actively provides referrals, according to the 2010 report Economics of Loyalty: Anatomy of the Referral, conducted by Advisor Impact, Charles Schwab Advisor Services and researchers at Texas Tech University.

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