January 25, 2011
Sometimes the best advice is the simplest. After all, if it wasn't short and sweet, "stop, drop and roll" probably wouldn't do much for someone on fire. In the same way, financial rules of thumb are useful to many Americans who can't or won't make time for complete and in-depth financial planning.
"Rules of thumb are generally useful for most households, because we found through our research that simplicity is good, (and) that complexity is really the enemy of good household financial decision-making," says Michael Finke, associate professor of personal financial planning at Texas Tech University in Lubbock, Texas.