December 8, 2010
Julie Littlechild Surveys More Than 1000 Investors to Examine Client Engagement and Links to Client Referrals
SAN FRANCISCO, Dec. 8, 2010 /PRNewswire/ -- Advisor Impact, Charles Schwab Advisor Services, and researchers at Texas Tech University today revealed results from the 2010 "Economics of Loyalty" survey. The surveys, conducted every two years, are designed to help advisors understand the drivers of client engagement and profitability. The data for the 2010 survey were gathered from 1,034 investors, all of whom work with a financial advisor, contributed to/made financial decisions in the household and met specific asset criteria.
"This year's study gets us closer to cracking the code to client satisfaction, client loyalty and client referrals," said Deena Katz, associate professor of personal financial planning at Texas Tech University, whose research team provided assistance during the survey process. "The Economics of Loyalty reports, both in 2008 and 2010, clearly demonstrate that when advisors move clients from merely 'satisfied' to 'engaged,' advisors can substantially impact the profitability of the relationship."