Texas Tech Professor Receives Piper Foundation Award

Written by Megan Robare

A Texas Tech University professor has been honored with a Piper Foundation Minnie Stevens Piper Professorship.

Debra Laverie was selected as a Piper Professor of 2010 for exceptional dedication to teaching. She is a professor of marketing, the Rawls Professor of Business and the senior associate dean of the Rawls College of Business. She is the past area coordinator of marketing and director of the Teaching, Learning and Technology Center.

The Piper Foundation honors effective and dedicated teachers. Awards of $5,000 each are made to 15 professors annually for superior teaching at the college level. Laverie was nominated by Texas Tech’s Office of the President.

 “I am delighted, but not surprised, that Debbie has been selected as a Piper Professor,” said Guy Bailey, president of Texas Tech. “Her enthusiasm for the art of teaching certainly permeates her classrooms every day, as her list of teaching awards is already very extensive. I applaud Debbie for her success, and for bringing this impressive award to our campus.”  

After completing the doctorate program at Arizona State University, Laverie joined the Texas Tech marketing faculty in 1995. She received her master’s from the University of Notre Dame and her undergraduate from Saint Mary’s College.

Laverie also has been awarded the Chancellor’s Distinguished Teaching Award, the Academy of Marketing Science Outstanding Teacher Award and the President’s Excellence in Teaching Award.

The Piper Professor honor began in 1958 and includes outstanding professors from two- and four-year public and private colleges and universities.

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CONTACT: Debra Laverie, director, Rawls College of Business, Texas Tech University, (806) 742-3953, or debbie.laverie@ttu.edu.