April 6, 2010
Twenty-six students from Texas Tech University’s College of Human Sciences will compete to create the most fashion-forward U.S. cotton-rich jeans for men and women in a “Denim Runway” contest co-sponsored by Cotton Council International (CCI). The winning students from Texas Tech’s Apparel Design and Manufacturing program, in the Department of Design, will get to see how new designs go into commercial production at Denimatrix in Guatemala.
“A large amount of U.S. cotton fiber goes into the production of denim jeans, and consumers all over the world love wearing jeans,” said CCI President Wally Darneille. “This competition will give aspiring designers experience working with U.S. cotton denim fabric, in addition to exposure to the U.S. cotton textile industry, apparel makers in the Western Hemisphere and CCI’s COTTON USA Program.”