Management Principles Get a Facelift

Business textbooks are not known for their humour but Jeremy Short, a management professor at Texas Tech University, has injected a bit of comedy into the business booklist.

The first novel follows Atlas Black, a work-shy college Senior, who juggles studying and opening a restaurant with David Chan, his brainy sidekick and flatmate.

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The five chapters cover principles of management, organizational behavior, strategic management and entrepreneurship.

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