Texas Tech Receives First Runner Up at the iOMe Challenge

Written by Erin Hawes

Texas Tech University students from the department of personal and financial planning placed first runner up in a challenge to solve America’s retirement crisis. The team was rewarded $2,500 for their efforts.

The iOMe Challenge in De Pere, Wis, is a national university competition designed to solve America’s retirement crisis and involves hundreds of college students from across the nation.


The students were asked to suggest changes that would help secure their financial future, start a retirement dialogue across generations and serve as a call to action on Main Street and Capitol Hill.


The team concentrated on creating a proposal that recognized the need for simplicity, low expenses, portability and a reduction of burden on employees.


“It was obvious the students were passionate about the project. They had some very creative ideas and an excellent grasp of the related science. We are grateful to have the opportunity to share our ideas with a group of policy leaders and academics involved in the retirement policy debate,” Michael Finke, faculty advisor, said.

The Texas Tech team consisted of four members:

  • Ben Cummings from Clinton, Utah
  • Shaun Pfeiffer  from Amarillo
  • Tom O’Malley from Colorado Springs
  • Chris Browning from Seminole



CONTACT: Michael Finke, associate professor, Personal & Financial Planning, Texas Tech University, (806) 742-2210, or Michael.finke@ttu.edu