Personal Financial Planning Students Help Solve America's Retirement Crisis

The Texas Tech team placed first runner-up in national competition to develop calls to action on Main Street and Capitol Hill.

Written by Erin Hawes

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The iOMe Challenge asked students to propose changes to help secure successful financial futures across all generations.

Students from the Division of Personal Financial Planning placed first runner-up in a challenge to solve America’s retirement crisis. The team was rewarded $2,500 for their efforts.

The iOMe Challenge in De Pere, Wis., is a national university competition designed to solve America’s retirement crisis and involves hundreds of college students from across the nation.

The students were asked to suggest changes that would help secure their financial future, start a retirement dialogue across generations and serve as a call to action on Main Street and Capitol Hill.

The team concentrated on creating a proposal that recognized the need for simplicity, low expenses, portability and a reduction of burden on employees.

"It was obvious the students were passionate about the project," said Michael Finke, faculty advisor. "They had some very creative ideas and an excellent grasp of the related science. We are grateful to have the opportunity to share our ideas with a group of policy leaders and academics involved in the retirement policy debate."

The Texas Tech team consisted of four members:

  • Ben Cummings from Clinton, Utah
  • Shaun Pfeiffer from Amarillo
  • Tom O’Malley from Colorado Springs, Colo.
  • Chris Browning from Seminole

School of Personal Financial Planning

Division of Personal Financial Planning

The School of Personal Financial Planning in the College of Human Sciences educates students on the need to focus financial knowledge on families and the achievement of their goals.

Undergraduate and graduate degree programs in personal financial planning are registered by the CFP Board. Students graduating from a CFP Board-Registered Program are eligible to sit for the CFP® Certification Examination.

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Sponsored by Charles Schwab Foundation, the first-of-its-kind program features curriculum from college students, professors and independent financial advisers.



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