February 18, 2010
The process of refreshing Texas Tech's Web sites will take time and it will not be done in a vacuum; you will be included. We want to know what you expect and what you find important.
It has been five years since the Texas Tech Web pages were redone. In that time the needs and expectations of our many audiences have changed. The university also is changing as we strive to achieve National Research University status.
With those things in mind, we are launching not a redesign, but a redevelopment--a redesign implies simply a new look. A redevelopment will focus not only on the look of the site, but also on defining who our audiences are, how they use the Web site and what they expect to achieve from our site. To do that we will look not only at the design, but also at our content and how our branding is conveyed. A process we’re calling “refresh.ttu.edu.”
This process will take time and it will not be done in a vacuum; you will be included. We want to know what you expect of the Texas Tech Web site and what you find important.
The process is already underway. President Guy Bailey has appointed a Web Executive Committee to look at the many issues involved in the Web redevelopment project. The committee is co-chaired by Provost Bob Smith and Associate Vice President for External Relations Mary Larson Diaz.
Committee members include:
The committee will, with the input from every corner of the campus, create a Web policy that will ensure that our Web pages present a consistent brand, quality content and adhere to legal requirements.
The first step in our process is two-fold, consisting of research and listening. The research will involve a Web-based general survey with questions about the functionality and look of the pages. We will also conduct usability tests with the help of the experts in the College of Mass Communications and in the Information Technology Division. We’ll let you know what we find.
The listening piece will include visits to deans and other key stakeholders on campus, as well as those charged with Web and communications duties throughout campus. In addition, we have launched a blog at refresh.ttu.edu to provide a forum to update the campus community on our progress and gather your input as we work toward making Texas Tech’s Web site one of the best and most effective university sites in the country.
Your opinion is valued. We know everyone won’t always agree, but the only way for us to succeed is to have an open and productive conversation about our needs.