Texas Tech Professor Writes Unique Textbook

A business professor at Texas Tech University's Rawls College of Business has written a new textbook in graphic novel form in the hopes students will better retain the information they need to learn on management.  It looks like a modern-day comic book, complete with story and pictures, but it's actually a college textbook for a senior-level management course.

"Everyone remembers lines from The Office, Office Space and movies, but when we have these textbooks that have all these disconjointed examples, people tend to lose all that and tend to have information overload," Professor Jeremy Short said.

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