Research into beef/pork perceptions

A spokesman for the Beef Information Centre says American consumers are very accepting of Canadian beef.

Glenn Brand says that's what they found when they hired researchers at Texas Tech University to examine feelings of consumers about Country of Origin labelling. He says there was a slight preference for US product, mainly due to bias toward domestic product, but overall, Americans enjoy Canadian beef.

Researchers found American consumers had no negative misconceptions about Canadian beef.

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