Breaking the monopoly: Previous attempts failed

BlueCross BlueShield of Alabama may have few competitors in the state today, but over the years, several large employers have tried to take on the behemoth insurer.

“The consumers liked having BlueCross,” said Ford, now a Texas Tech University health care management professor. “UAB tried. They thought they had a large enough employee base to put into the system and most employees would prefer to use their facilities.”

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