Automakers try to reach Gen Y

A group of Texas Tech University business administration students created a marketing plan in connection with a Deloitte Research study, 'Connecting With Gen Y: Making Cars Cool Again.'

Written by: Jessica Behnham

Automakers have seen their future, and it consists of 75 million to 80 million Generation Y consumers who shun print ads, zap e-mail marketing efforts, and tune out the costly TV spots that manufacturers have long relied on.

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