We need answers, not mud-slinging

Most political experts say there are two truisms when it comes to negative advertising: Voters always say they hate it, and it works.A recent study by researchers at Delaware, Texas Tech and Indiana universities concluded that negative advertising works because it leaves you with a lasting memory. It repulses us, but we sure don’t forget it. The negative advertising

Written by: Jessica Behnham

Most political experts say there are two truisms when it comes to negative advertising: Voters always say they hate it, and it works.

A recent study by researchers at Delaware, Texas Tech and Indiana universities concluded that negative advertising works because it leaves you with a lasting memory. It repulses us, but we sure don’t forget it.

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