Halloween is big business

'Halloween is a celebration that fills the gap between the end of summer and winter holidays,' said Debra Laverie, a Texas Tech University marketing professor. 'Many consumers will see this Halloween as a way to lighten the mood and have some fun so they can forget about the economy and their investments.'

Written by: Jessica Behnham

"Halloween is a celebration that fills the gap between the end of summer and winter holidays," said Debra Laverie, a Texas Tech University marketing professor. "Many consumers will see this Halloween as a way to lighten the mood and have some fun so they can forget about the economy and their investments."

Read the rest of the story at Fort Worth Star-Telegram