Halloween is big business
October 29, 2008
'Halloween is a celebration that fills the gap between the end of summer and winter holidays,' said Debra Laverie, a Texas Tech University marketing professor. 'Many consumers will see this Halloween as a way to lighten the mood and have some fun so they can forget about the economy and their investments.'
Written by: Jessica Behnham
"Halloween is a celebration that fills the gap between the end of summer and winter holidays," said Debra Laverie, a Texas Tech University marketing professor. "Many consumers will see this Halloween as a way to lighten the mood and have some fun so they can forget about the economy and their investments."