Halloween: A marketing dream

“Halloween is a celebration that fills the gap between the end of summer and winter holidays,” said Debra Laverie, a Texas Tech University marketing professor. “Many consumers will see this Halloween as a way to lighten the mood and have some fun so they can forget about the economy and their investments.”

Written by: Jessica Behnham

“Halloween is a celebration that fills the gap between the end of summer and winter holidays,” said Debra Laverie, a Texas Tech University marketing professor. “Many consumers will see this Halloween as a way to lighten the mood and have some fun so they can forget about the economy and their investments.”

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