1968 Experts Available for Interviews on Music's Influence, Impact and Relationship to Society

Written by Kelly Kleinsteuber

Maharishi Mahesh Yogi, the guru to the Beatles who popularized transcendental mediation in Western culture, died this week. His influence on the Beatles altered their musical style, which was a common trend for musicians in 1968. The music of that pivotal year impacts everyone who remembers it, but not always in the same way.

Three Texas Tech experts can talk about the music that reached people from all perspectives. From the music that defied the political atmosphere to the music that became a spokesperson for a generation, these experts can add insight to your story. Visit experts.ttu.edu for more information.

Bruce Clarke, professor of English and former member of the group, Sha Na Na, can speak about the new direction being taken by rock musicians to a less radio-friendly format and innovative styles of music inspired by other musical genres. He can be reached at (806) 742-2500 ext. 274 or bruce.clarke@ttu.edu.

Angela Mariani, assistant professor of musicology, can discuss the aspects of psychedelia and drug culture that were expressed in music and how it influenced people’s lives in many ways including dress, personal expression and drug use. She can be reached at (806)742-2270 ext. 232 or angelamariani.smith@ttu.edu.

Christopher Smith, associate professor and chair of musicology in the Department of Music, can speak about the impact of popular music on an entire generation and how that same music reached out to the audience to bring awareness about cultural issues. He can be reached at (806) 742-2270 ext. 249 or christopher.smith@ttu.edu.

Story produced by the Office of Communications and Marketing, (806) 742-2136.