Scott Pelley to Speak at College of Mass Communications Fundraiser

'60 Minutes' reporter to speak at Dallas Breakfast fundraiser.

Scott Pelley, Texas Tech University alumnus and CBS news correspondent, will give the keynote speech during the Dallas Breakfast, a new fundraiser for the College of Mass Communications.

The event begins at 7:45 a.m. April 25 at the Frontiers of Flight Museum, located at Lemmon Avenue on the southeast corner of Love Field in Dallas.

Organizers hope to raise $25,000 for scholarships.

"Because of the increasing costs for students to attend the university of their choice, it’s important that we increase our efforts to provide financial assistance to deserving students," said Jerry Hudson, dean of the College of Mass Communications. "The Dallas/Fort Worth area is home for a very large portion of the college’s undergraduate student enrollment and alumni."

Pelley, a correspondent for "60 Minutes," has traveled the globe from the war-torn streets of Baghdad to the Antarctic tundra. He was inducted last year into the College of Mass Communications Hall of Fame.

Also at the event, emceed by Texas Tech University Chancellor Kent Hance, the college will present its initial national award. The Double T Award for Excellence in Public Service will go to The Foundation for a Better Life, a Denver-based nonprofit organization, started in 2000, promotes positive values using print and broadcast media.

Tickets to the event are $125 apiece or $1,000 for a table of eight. Corporate sponsorships are available for $5,000. Reservations are due by April 1. Contact Amy Fox at (877) 742-3385 Ext. 228 or e-mail