Internet Strategist to Lecture on Internet’s Impact on Journalism World

The Internet has revolutionized the way newsgathering is done.

Steve Yelvington, the Internet Strategist for Morris Digital Works, will discuss "Net Change: How the Internet is Altering the DNA of Journalism" during the 2007 William S. Morris III Distinguished Lecturer Series.

The event begins at 6 p.m. April 19 at Merket Alumni Center, 17th Street and University Avenue.

Yelvington is strategist for Morris DigitalWorks, the Internet division of Morris Communications Co., based in Augusta, Ga. He received the 2001 EPpy award for outstanding individual achievement in the interactive newspaper industry. He was the founding editor of the Star Tribune’s online operations in 1994, and became executive editor and network content director for Cox Interactive in 1999.

Thomas Johnson, the Marshall and Sharleen Formby Regents Professor and one of the event organizers, said that the Internet has changed many aspects of modern living, and the news industry has gone from a sunrise-to-sunset industry to a 24-hour news cycle.

"Steve is a pioneer in the online news industry, having established one of the first online newspapers," Johnson said. "He has continued to be active in online newspapers through his role as the Internet strategist for Morris DigitalWorks. Steve is uniquely qualified to discuss where the online news industry has been, its current state, and how it will change in the future.

The Morris lecture series provides opportunities for students, faculty and members of the community to learn about the role of media in a democratic society from nationally recognized mass communications professionals, said Jerry Hudson, dean of the College of Mass Communication.

Tickets to the event are $11 apiece. Reservations are due by noon on April 18. For reservations, call Dawn Moreno at (806) 742-3385, ext. 221, or

Visit Yelvington’s personal Weblog at

CONTACT: Dawn Moreno, senior office assistant, College of Mass Communications at Texas Tech University, (806) 742-2136, ext. 221 or