Texas Tech Building Named For Gordon Davis

DATE: April 7, 2006
CONTACT: Norman Martin, norman.martin@ttu.edu, e-mail
(806) 742-4108

LUBBOCK -- Texas Tech University’s meat science laboratory building was named in honor of Gordon W. Davis, a Lubbock businessman and leader in the development of multimedia textbooks.

Davis, a former Tech professor, earlier this year created a $500,000 Gordon W. Davis Meat Science Enhancement Endowment. Funds generated by the endowment will maintain facility equipment and support teaching, outreach and research activities.

“It’s all about the kids,” Davis said. “I support Texas Tech University because of the students, particularly the meat science association students. In the past 25 years they have exemplified the pursuit of excellence to a degree that I have not witnessed at any other institution.”

Marvin Cepica, dean of Texas Tech’s College of Agricultural Sciences and Natural Resources, made the announcement Friday (April 7) during a ceremony at the building that will bear Davis’ name.

Tech’s Meat Science Laboratory is a state-of-the-art facility for the study of meat science and muscle biology, said Markus Miller, who holds the San Antonio Livestock Show Distinguished Chair in Meat Science at Texas Tech. Located adjacent to the university’s new $17 million Animal and Food Sciences building, the 25,000 square-foot structure includes classrooms, laboratories, coolers, processing areas and a smokehouse.

In a separate show of support, Davis recently donated an additional $500,000 to the university to create the Gordon W. Davis Endowed Chair, a new faculty position in Tech’s Department of Animal and Food Sciences. This gift was matched by the Regents’ Faculty Endowment Program. Funds generated by the $1 million endowment will be used to recruit a faculty member with nationally recognized skills in meat science and muscle biology. Additionally, the funds will help support the chair holder’s teaching, research and outreach programs in these areas.

“I’m very pleased to be involved in the naming of this building in honor of one of this university’s truly great supporters,” Cepica said. “Gordon Davis’ life exemplifies the college’s values of education, community and family.”

Today, Davis serves as CEO and founder of CEV Multimedia, which produces multimedia textbooks for curriculums in seven subject areas, including agriculture, business, biology, family and consumer sciences, marketing, trade and industry and careers.

Prior to founding CEV in 1984, Davis worked in research, teaching, and public service in the area of meat science and muscle biology. During his 21-year teaching career, he was a high school agricultural science teacher, Texas A&M University instructor, assistant professor at the University of Tennessee, and an associate professor in the Animal Science Department at Texas Tech.

“Gordon Davis has a visionary talent that allows him to see the marriage of education and new technologies,” Cepica said. “He has an unyielding entrepreneurial spirit, and we certainly appreciate his leadership and support.”


Contact: Scott Cooksey, director of development and external relations, (806) 742-2802; scott.cooksey@ttu.edu