PSYCHOLOGY PROFESSORS OFFER VALENTINE’S DAY TIPS
February 9, 2005
FOR IMMEDIATE RELEASE
DATEL February 9, 2005
CONTACT: Jeff Stoughton, firstname.lastname@example.org
Valentine’s Day can be a dreamy time for hopeless romantics or a nightmare for their
clueless counterparts. Texas Tech University psychology professors Clyde Hendrick
and Susan Hendrick, also known as the “love doctors,” offer several tips for surviving
the holiday, no matter what end of the spectrum you fall on:
For the clueless:
• Don’t be pressured to spend lavishly. Thoughtful gifts can be extravagant or inexpensive.
• Ask your partner what he or she likes. Don’t feel like you have to be a mind-reader.
• Don’t let Valentine’s Day be the only day you show affection for your partner.
• Realize that one size does not fit all. The traditional flowers, candy or cards
may not be the best gift for your loved one.
• Ask your partner if there is anything you could do to make his or her life easier.
It’s the little things that count. During busy times, make an effort to “check in”
with your partner to say you miss him or her and would like to be able to spend more
For the romantics:
• Be gracious. If your partner made a good attempt to give you something special,
be thankful whether you like the gift or not.
• Understand that your partner doesn’t love you any less if he or she cannot always
anticipate your wants.
• Communication is key. For couples who communicate well, every day can be Valentine’s
Clyde Hendrick can be reached at (806) 742-3711, ext. 248.
Susan Hendrick can be reached at (806) 742-3711, ext. 244.