Date: February 17, 2005
CONTACT: Scott Slemmons, scott.slemmons@ttu.edu


LUBBOCK – Texas Tech University’s educational television station, KTXT-TV, the Public Broadcasting (PBS) affiliate for the South Plains, will conduct an on-air fundraising event March 5-20. “Festival 2005” will air on Channel 5/Digital 39 (Cox Cable Channel 4 in Lubbock). The theme of the fundraiser is “Be More Involved, Watch and Support Your Public Television!”

Station officials have set a goal of $100,000 for the two-week event, with funds received going directly to the purchase and broadcast of quality television programming.

“Public television is a unique cultural and educational resource that can never be replaced by commercial television, either broadcast or cable,” said Tim Chambers, KTXT-TV’s development officer. KTXT-TV is now in its 43rd year of providing educational television to the people of the South Plains.

The Festival 2005 schedule will feature “Preston Smith: The People’s Governor,” a documentary produced by KTXT-TV, and “Golden Age of Texas Courthouses, Part 2,” produced by the Texas Foundation for the Arts in association with Sunset Productions.

Musical specials to be presented include: “Lawrence Welk: Precious Memories,” “Daniel O’Donnell: Branson Encore,” “Andrea Bocelli: Tribute on Ice,” and “Andre Rieu at the Royal Albert Hall.”

Nostalgic concerts to be featured include: “In Concert with Ray Charles,” “My Music: The 60’s Experience,” “Funky Soul Superstars,” and “Marvin Gaye: Greatest Hits Live in ’76.” Encore presentations of “Concert for George,” a tribute to George Harrison, and “Eric Clapton’s Crossroads Guitar Festival” will be part of the special programming schedule.

Weekday mornings will focus on fundraising around children’s programming, such as “Arthur,” “Dragon Tales,” “Clifford the Big Red Dog,” “Barney & Friends” and “Sesame Street.”

The station will be offering DVDs, VHS tapes and CDs from select programs as thank-you gifts throughout the fundraiser. Pledges also can be sent via KTXT-TV’s Web site at www.ktxt.org.

For more information on KTXT-TV’s Festival 2005, or to make a donation, call Chambers at (806) 742-2209.