Wrangler Adopts New Foam-Dyeing Technology for Denim

Women's Wear Daily - The Fiber and Biopolymer Research Institute, a division of Texas Tech University’s department of plant and soil science, today revealed a new foam-dyeing process for denim at a special event. Heritage denim brands Wrangler and Lee, as well as the Wal-Mart Foundation, are early investors in the technology and were in attendance at the event hosted by Indigo Mill Designs to show support for the initiative.

The lead researcher at Texas Tech, Dean Ethridge, said they are "grateful for the support of Wrangler and Lee, whose investment and technical contribution greatly advanced the process of commercialization with Indigo Mill Designs." Ethridge added, "Credit also goes to the U.S. Manufacturing Innovation Fund for supporting the research project that made development of this technology possible."

Read the whole story here.