Several Factors Vital to U.S. Cotton Industry Growth

Cotton Grower - Maintaining market share, enhanced consumer awareness and continued investments in research and development are needed to keep the U.S. cotton industry advancing

Steve Verett, executive vice president of Lubbock-based Plains Cotton Growers, Inc., reviewed the 2017 cotton crop and the industry overall during an October 26 speech at Texas Tech University (TTU) about the 2017 cotton crop and the industry overall.

The talk was held in a conference room in the TTU chemistry building, prompting Verett to quip that chemistry drove him from majoring in agricultural science to business school when he entered Tech in fall 1971. Now, Verett – who farms 5,000 acres in Crosby County and holds an accounting degree from TTU – returned to the chemistry building four decades later to interact with students and scientists on the current status of the U.S. cotton industry.

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