Here's why Snapchat is so Addictive

Business Standard - Snapchat may provide the perfect medium for maintaining relationships with close friends without the pressure to present one self in extraordinary form, say scientists who delved into why people use the addictive social platform which allows short, quick posts.

Due to its brevity, Snapchat could be the best form of communication in a world where people struggle with a seemingly diminishing attention span.

However, researchers found that the interest and popularity of Snapchat goes beyond just its simplicity.

"People use Snapchat a lot because of its entertainment and functional needs," said J J Delacruz, graduate student at Texas Tech University in the US.

"For certain people, it enables them to overcome communication apprehension by using a different means of communication where they don't have a threat in their face. At the same time, there are people who are addicted to it," said Delacruz.

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