October 2, 2017
Due to its brevity, Snapchat could be the best form of communication in a world where people struggle with a seemingly diminishing attention span.
However, researchers found that the interest and popularity of Snapchat goes beyond just its simplicity.
"People use Snapchat a lot because of its entertainment and functional needs," said J J Delacruz, graduate student at Texas Tech University in the US.
"For certain people, it enables them to overcome communication apprehension by using a different means of communication where they don't have a threat in their face. At the same time, there are people who are addicted to it," said Delacruz.