Texas Tech University

Texas Tech's eLearning & Academic Partnerships Marketing Team Wins 20 National Awards

Amanda Castro-Crist

September 28, 2017

elearning

The marketing team was recognized for its work in advertising, print publication, interactive media and social media.

Texas Tech University's eLearning & Academic Partnerships marketing team has continued its upward streak of success, earning 20 national marketing awards from the University Professional and Continuing Education Association (UPCEA). Each year, the national association for professional, continuing and online education honors members with its UPCEA Marketing Awards and gives them the chance to attend conferences and seminars and network with one another.

This year's showing by Texas Tech's team surpasses the 14 awards won in 2016 and the six the team received in 2015.The awards recognize the team's work in advertising, print publication, interactive media and social media.

"I am continually impressed by the consistent quality and purpose that goes into the work that comes out of this marketing unit," said David Hankins, senior director of eLearning & Academic Partnerships marketing. "From social media to copy for articles, to video, to web and graphic design, these awards show the amount of thought and care that goes into what this remarkable team produces."

Teams from across the country and institutions of all sizes submit work to be considered for the awards. Of the 20 awards won by the eLearning & Academic Partnerships team, two were gold, eight were silver and 10 were bronze.

"It is important for all of eLearning and academic partnerships to have a strong marketing presence to remain competitive," said Melanie Hart, vice provost for eLearning & Academic Partnerships. "These awards provide evidence that the marketing needs of multiple units across campus are being met."

The Texas Tech team won the following awards:

  • Single ad: NBA Advertisement, eLearning & Academic Partnerships (gold)
  • Interactive media, miscellaneous: Military Families, Texas Tech University Independent School District (TTU K-12) (gold)
  • Most improved: Texas Tech eLearning website redesign, eLearning & Academic Partnerships (silver)
  • Single ad: Texas Association of Community Schools (TACS) ad, collaborative ad for eLearning & Academic Partnerships and TTU K-12 (silver)
  • Most improved: TTU K-12 Instagram, TTU K-12 (silver)
  • Most improved: newsletter, eLearning & Academic Partnerships (silver)
  • Interactive media, miscellaneous: adult students, TTU K-12 (silver)
  • Interactive media, miscellaneous: Fredericksburg Regional Teaching Site Ticket Giveaway, eLearning & Academic Partnerships (silver)
  • Catalog or tabloid, general: TTU K-12 School and District Solutions, TTU K-12 (silver)
  • Catalog or tabloid, general: TTU K-12 Program Guide, TTU K-12 (silver)
  • Mobile marketing: TTU at Junction Instagram, eLearning & Academic Partnerships (bronze)
  • Mixed media campaign: Waco Enrollment Campaign, eLearning & Academic Partnerships (bronze)
  • Single ad: TACS Magazine ad, "Next Adventure," eLearning & Academic Partnerships (bronze)
  • Interactive media, miscellaneous: Global Educational Community, eLearning & Academic Partnerships (bronze)
  • Interactive media, miscellaneous: TTU K-12 is for Young Students, Too, TTU K-12 (bronze)
  • Interactive media, miscellaneous: Winter Break for Online Students, eLearning & Academic Partnerships (bronze)
  • Interactive media, miscellaneous: Texas Tech eLearning Giveaway, eLearning & Academic Partnerships (bronze)
  • Interactive media, miscellaneous: Texas Tech Online Student Collage, eLearning & Academic Partnerships (bronze)
  • Interactive media, miscellaneous: Texas Home School Coalition Landing Page, eLearning & Academic Partnerships (bronze)
  • Brochure/booklet: Local Food and Wine Brochure, eLearning & Academic Partnerships (bronze)

For more information about eLearning and a list of online programs visit the website.


Find Texas Tech news, experts and story ideas at Texas Tech Today Media Resources or follow us on Twitter.