September 28, 2017
Texas Tech University's eLearning & Academic Partnerships marketing team has continued its upward streak of success, earning 20 national marketing awards from the University Professional and Continuing Education Association (UPCEA). Each year, the national association for professional, continuing and online education honors members with its UPCEA Marketing Awards and gives them the chance to attend conferences and seminars and network with one another.
This year's showing by Texas Tech's team surpasses the 14 awards won in 2016 and the six the team received in 2015.The awards recognize the team's work in advertising, print publication, interactive media and social media.
"I am continually impressed by the consistent quality and purpose that goes into the work that comes out of this marketing unit," said David Hankins, senior director of eLearning & Academic Partnerships marketing. "From social media to copy for articles, to video, to web and graphic design, these awards show the amount of thought and care that goes into what this remarkable team produces."
Teams from across the country and institutions of all sizes submit work to be considered for the awards. Of the 20 awards won by the eLearning & Academic Partnerships team, two were gold, eight were silver and 10 were bronze.
"It is important for all of eLearning and academic partnerships to have a strong marketing presence to remain competitive," said Melanie Hart, vice provost for eLearning & Academic Partnerships. "These awards provide evidence that the marketing needs of multiple units across campus are being met."
The Texas Tech team won the following awards:
For more information about eLearning and a list of online programs visit the website.
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