Professors available to discuss shopping for the best back-to-school deal, and what
students and parents can do for the best chance for academic success.
With the start of school just weeks away, students and parents alike may be excited
– or nervous – about the return to routine.
Whether your focus is on remembering last year’s lessons or figuring out how to pay
for all those new clothes and supplies, Texas Tech University has some expert advice
Deborah Fowler is the interim associate chair of Hospitality and Retail Management and a professor and director of the Retail Management program. She teaches category management at both the graduate and undergraduate levels
and has established numerous relationships with the retail technology community. She
can discuss how to get a better deal during back-to-school shopping.
Michael Serra is an associate professor and the program director for experimental psychology in
the Department of Psychological Sciences. His research focuses on how students learn and study, as well as how students assess
their own learning. He can discuss what students can do to have the best chance for
academic success and what parents can do to support their children’s education.
Deborah Fowler, professor and director of retail management, Texas Tech University,
(806) 834-1779 or firstname.lastname@example.org
Make a list, stick to it and don’t be swayed by flashy displays.
August is an important month for retailers, who rely on back-to-school shoppers to
boost third-quarter sales.
Use your smartphone to comparison shop to ensure you’re getting the best price possible.
“The whole point of the displays is to make you buy the things that you don’t necessarily
want. That’s why you have the magazines and the gum at the checkout area.”
“Make a list and figure out exactly what you need to purchase for your children, for
your family for back to school, then start checking prices.”
“Even when you’re shopping, check prices online and see if you can get a better deal
than you can in the store.”
Michael Serra, associate professor and director of experimental psychology,(806) 834-5134
Children, adolescents and even college students might struggle to break their summer
habits and get back into the patterns associated with the school year, but this can
be overcome by simply forcing children back into the routines associated with schooling.
For children of any age, it is likely they have forgotten some content over the summer,
especially content they barely mastered during the previous year. Staying involved
in some form of school content or learning over the summer might help.
Get students back onto a school-like daily schedule before summer ends and the new
school year begins. Wake students up early the last week or so of the summer and do
something intellectual, so they are more on that time schedule when the school year
Many students of all ages lack study skills and knowledge about how learning and even
exams “work.” Students need to be educated much earlier on how to study, and parents
might need to intervene to help guide their younger children’s study behaviors for
“Adolescents are particularly poor fits for the standard model of school scheduling
utilized in the United States: their internal clocks (circadian rhythms) drive them
to awaken later in the day and to stay awake later at night. This produces adolescents
who are continuously tired and drowsy during the day when we expect them to be paying
attention in a classroom.”
“As the new school year begins, adolescents who spent the summer following their natural
sleep cycle might therefore be particularly upset and thrown off by suddenly needing
to awaken early most days. In contrast, younger children, who have a naturally early
wake cycle, might not experience much of a change as they likely woke at a similar
time during the summer months.”
“If students don’t get fully ‘out of the swing’ of school, they should not struggle
as much to get ‘back into the swing.’ That is not to say that students need to enroll
in summer school for no reason, but there are other things they can do over the summer,
like working on a reading list or participating in a club or activity that relates
to an academic topic.”
“A wealth of research in cognitive and educational psychology demonstrates that retrieval
practice – actually attempting to retrieve information from memory – is critical for
the long-term retention of information. Without any reason to retrieve school content
over the summer, students are likely to forget it.”
“At younger ages, students might lose interest in a topic such as science or math
because they do not know how to prepare for the exams or overestimate their learning,
rather than because they truly do not have an interest or ability in the topic. Later
in life, such experiences seem to be one reason that college students change their
majors and even drop out of the university.”
“Students who truly test their learning during study reap a double reward: the effort
of engaging in effortful mental activity strengthens their memory and understanding
for the content, while also providing them with explicit information about which content
they understand and do not understand.”
The College of Human Sciences at Texas Tech University provides multidisciplinary education, research and service
focused on individuals, families and their environments for the purpose of improving
and enhancing the human condition.
The college offers a Bachelor of Science degree with disciplines in:
Apparel Design and Manufacturing
Community, Family, and Addiction Services
Family and Consumer Sciences
Human Development and Family Studies
Personal Financial Planning
Restaurant, Hotel, and Institutional Management
The college also offers graduate programs leading to the Master of Science and Doctor
of Philosophy degrees.
Comprised of 15 departments, the College offers a wide variety of courses and programs
in the humanities, social and behavioral sciences, mathematics and natural sciences.
Students can choose from 41 bachelor’s degree programs, 34 master’s degrees and 14
With over 10,000 students (8,500 undergraduate and 1,200 graduate) enrolled, the College
of Arts & Sciences is the largest college on the Texas Tech University campus.
The department includes an undergraduate opportunity in psychology, doctoral programs
in clinical and counseling psychology, and masters and doctoral programs in social
psychology, cognitive/applied cognitive psychology and human factors.