July 18, 2017
What’s the secret to saving money on back to school shopping? Make a list, stick to it and don’t be swayed by flashy displays. That’s according to Deborah Fowler, a professor of retail management at Texas Tech University. She says August is an important month for retailers, who rely on back to school shoppers to boost third-quarter sales. While you’re on the hunt for erasers, markers, notebooks and new clothes, Fowler recommends keeping your smartphone close by to comparison shop to ensure you’re getting the best price possible.
FROM MARKERS TO NOTEBOOKS… BACKPACKS TO SHOES, “BACK TO SCHOOL” SHOPPING CAN REALLY
TAKE A TOLL ON YOUR WALLET.
BUT THERE ARE WAYS TO KEEP THE COSTS DOWN.
“DEBORAH FOWLER”—A RETAIL MANGEMENT PROFESSOR AT TEXAS TECH… SAYS IT DOESN’T MATTER *WHEN YOU START SHOPPING—RATHER *HOW YOU SHOP.
SHE RECOMMENDS MAKING A LIST OF EXACTLY WHAT YOUR KIDDOS NEED—AND STICKING TO IT.
DON’T BE SWAYED BY THE FLASHY DISPLAYS—OFFERING FANCY PENS OR BINDERS.
“FOWLER” SAYS THERE’S A GOOD CHANCE YOU’LL END UP SPENDING MORE THAN YOU BUDGETED… AND TAKE HOME MORE THAN YOU NEEDED.
“The whole point of the displays is to make you buy the things that you don’t necessarily want. That’s why you have the magazines and the gum at the checkout area.”
KEEP YOUR SMARTPHONE CLOSE BY WHILE YOU’RE SHOPPING.
“FOWLER” SAYS YOU CAN USE IT TO COMPARISON SHOP TO ENSURE YOU’RE GETTING THE BEST PRICE POSSIBLE.
The College of Human Sciences at Texas Tech University provides multidisciplinary education, research and service focused on individuals, families and their environments for the purpose of improving and enhancing the human condition.
The college offers a Bachelor of Science degree with disciplines in:
The college also offers graduate programs leading to the Master of Science and Doctor of Philosophy degrees.Twitter