A New Platform for Whole Foods? How Deal Could Upend Grocery Industry

Hawaii Tribune-Herald - Seeing Whole Foods products first in Amazon searches? Breezing through the grocer’s stores with an app that scans affordable fruits and seafood?

Amazon is also expected to help Whole Foods fight its "Whole Paycheck" image by cutting costs and lowering prices.

That could open up Whole Foods to a much broader customer base, said Theodore Waldron, an associate professor of management at Texas Tech University.

And in turn, the company could revive its recently stalled ambitions to expand to 1,200 U.S. stores. By comparison, Walmart has about 4,700 stores, while Kroger has nearly 2,800 under a variety of names.

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