June 14, 2017
Crises are going to happen. It may be on a very small scale or it could affect a wide swath of people within an organization. But, eventually, it happens.
A crisis can invade almost every aspect of life – economic, religious, personal, cultural, ethnic, medical, environmental and political just to name a few. Given today’s culture with the distribution of information through conventional and social media, having crisis preparation and planning is essential for almost every organization.
Helping communities across the country, whether it’s a local or state government or even a college campus, is the focus of a book co-written by Bolanle Olaniran, a professor in the Department of Communication Studies in the College of Media & Communication.
The book, “Handbook for the Crisis Communication Center,” discusses and extends the anticipatory model of crisis management (AMCM) in the establishment of crisis communication centers (CCC) within local communities and municipalities across the country. It lays out the rationale for and framework with which communities can create a CCC composed of members who can fulfill specific functions on a team tasked with preparing for crisis as well as responding to a crisis aftermath.
“The crisis communication centers are based on the need for a broader, more systemic and interdisciplinary approach for understanding how communities manage risks, crisis and disasters,” said Olaniran, who wrote the book with former Texas Tech associate professor Juliann Scholl. “The CCCs are uniquely positioned to develop evidence-based, predictive science models for preventing, avoiding, mitigating and recovering from adverse situations of natural, technological or man-made disasters.”
Olaniran said the book is a valuable and comprehensive resource for community leaders, decision makers and emergency response personnel and also provides scholars a direction for future research. It compares and contrasts specific crisis prevention strategies in local communities and develops new and innovative ways to collect and store large amounts of crisis data.
Displaying these theories and tactics in a university setting is ideal for a CCC, the book says, because the university represents not only the community at large but also instructors, research faculty and students who can also benefit from training in crisis communication. The book says the CCC can function as a knowledge repository with instant credibility to community members and stakeholders who can benefit from training in information gathering and crisis communication.
“Because a crisis leaves such an indelible impression on people, it is important that pre- and post-crisis management takes into consideration people whose lives are impacted directly and indirectly,” Olaniran said.
A copy of the book can be found for purchase here.
College of Media & Communication at Texas Tech offers undergraduate degrees in various communications-related disciplines including:
The College also offers graduate degrees in communications to prepare students for careers in the communications industry, communications research and academia.Twitter
A degree in Communication Studies has never been more valuable and marketable than in the global, networked world of the 21st century. Through a dynamic and diverse curriculum that spans interpersonal, intercultural, and organizational communication as well as rhetoric and public affairs, students develop communication skills aimed at enhancing their personal, professional, and public lives.