Texas Tech University

AEDC Inks $800K Native Advertising Deal With Inc. Magazine

Ben Egel

May 22, 2017

Amarillo Globe News - The Amarillo Economic Development Corp. and a group of community partners will pay $800,000 to publish 15 native advertising articles in Inc. Magazine over the next two years with the intent of drawing more recognition and outside businesses to the Texas Panhandle.

Inc. Magazine is a monthly business and entrepreneurship magazine with a print circulation of 745,165 as of June 30, 2016, per the Alliance on Audited Media, and website traffic of 17 million unique visitors per month.

Amarillo National Bank, Amarillo College, West Texas A&M University, the WTAMU Enterprise Center, Texas Tech and the Texas Tech University Health Sciences Center will each chip in $50,000 for the campaign.

Read the story here.