Texas Tech University

NZ Lamb gets Big Tick for Eating Quality

Otago Daily Times

April 17, 2017

Otago Daily Times - The verdict is out. After more than 3200 consumer taste tests in New Zealand and the United States, consumers have confirmed that New Zealand lamb is a consistently high-quality eating product.

There were 1800 consumers in Auckland and Dunedin involved in research carried out by the University of Otago, while 1440 consumers in five states across the US were involved in research done by Texas Tech University.

Information recorded included tenderness, juiciness, flavour liking, overall satisfaction, and consumer willingness to pay.

Read the story here.