Texas Tech University

How the New White House Keeps Bungling Social Media

Alyssa Newcomb

January 27, 2017

NBC News - Barack Obama was the first sitting president to join Twitter, making this first social media transition - to borrow a word from President Trump - "unpresidented."

"Anytime you are making a physical mistake as a high-profile person or brand, that is obviously a problem. Your audience is always going to be extremely critical," Allison Matherly, coordinator of digital engagement at Texas Tech University told NBC News.

"You're going to get told, 'Hey what are you talking about? You don't even know the English language. What are you doing?'" she said.

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