November 10, 2016
We can break down this broad question by looking at which genres of music distract customers and which genres cause them to buy more. Several studies, including one by Charles S. Areni and David Kim at Texas Tech University, have found that classical music, if played in the right context, leads to consumers buying higher end products. In theory, the same can be said about jazz or any other type of music that's considered high class.
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