November 16, 2016
More people will be buying online, but plenty of people still shop brick-and-mortar stores for Christmas, and if projected Super Saturday sales are any indication, plenty of people put off holiday shopping for the last minute, said Deborah Fowler, program director and professor in the retail management program at Texas Tech University. She's not expecting too much to be different this year from past years, although the amount of shopping Americans do is projected to increase.
Fowler, who has tracked retail trends for years, is the author of "Retail Category Management," which focuses on the nature of retail processes and concepts. She has partnered with a variety of major companies, including teaching a class on retail trends as well as a course that allows graduate students to analyze and present a profit-making plan to a major retailer.
Deborah Fowler, professor of retail management, (806) 834-1779 or email@example.com
The College of Human Sciences at Texas Tech University provides multidisciplinary education, research and service focused on individuals, families and their environments for the purpose of improving and enhancing the human condition.
The college offers a Bachelor of Science degree with disciplines in:
The college also offers graduate programs leading to the Master of Science and Doctor of Philosophy degrees.Twitter