September 23, 2016
Multiple student organizations within the Texas Tech University College of Media & Communication recently were named as finalists in the 2016 College Broadcasters Inc. (CBI) National Student Production Awards and in the South Central Broadcasting Society's regional Student Electronic Media Competition.
Derrick Ginter, lead communications engineer at KTXT-FM, said with about 1,200 stations at various educational institutions across the country participating in the competition, CBI's recognition is even more prestigious.
"Our students aren't just competing against other Big 12 schools, or even competing regionally, but they are up against private and state-funded operations from all over the country that have far more resources than we do, and yet, we're finalists," Ginter said. "To me, that demonstrates that our programs here at Texas Tech are just as good — if not better — as anyone else's, and more resources doesn't necessarily mean better."
As finalists, the students will go on to the final round of judging at CBI's national conference in Philadelphia in October, where the national winners will be announced.
"The emphasis within CBI is students, and the national convention very much reflects that," Ginter said. "The conference sessions are created and offered by students within college media and presented to their peers at other institutions."
The 2016 South Central Broadcasting Society Competition named the "TTU Veteran's Day Celebration PKG" by Laura Duclos as a finalist in the Best Hard News/Spot News Story category. The production "La Vista: Life in a College Town – Relationship Goals" by the Fall 2015 La Vista Crew is a finalist in the Best Magazine, Game Show or Entertainment Program category. And the "MCTV Sports 101" newscast from May 3, 2016, by Becca Chance, Billy Ingle and Kyle Stafford is a finalist in the Best Sports Program category.
Josh Robinson, the college's media production manager, said while CBI provides a wider range of competition, SCBS focuses more on the region and gives students a chance to see where they stand in reference to other students in the Big 12 Conference.
"Having three of MCTV's entries named as finalists shows we are at the top when it comes to media production in the Big 12," Robinson said. "I think it also says a lot that the entries showcase three very different products we are creating in the MCTV studio – a news package, an entertainment talk show and a sports talk show. All three entries show the diversity of options students have when it comes to video production here in the college."
College of Media & Communication at Texas Tech offers undergraduate degrees in various communications-related disciplines including:
The College also offers graduate degrees in communications to prepare students for careers in the communications industry, communications research and academia.Twitter