Lighting Up the Brain to Make It Behave

ConscienHealth - Pop neuroscience has an astounding assortment of people offering up observations about lighting up the brain when people see appealing food – or any other stimulus that makes their point. But connecting those dots to some real scientific insight comes a little more slowly.

A new publication in Appetite does an excellent job of tying together some of the latest insights from both neuroscience and behavioral science. In doing so, researchers from Texas Tech University provide important insight into the complex chronic disease of obesity.

The authors point to a major limitation of trying to study the neuroscience of obesity separately from behavioral science. They say:

The result is a less than complete picture of the brain's role in the complexity of the human experience of ingestion.

Attempts are persistently made to exert behavioral control over ingestion, without fully understanding the complex bio-behavioral systems involved.

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