September 14, 2016
In his recent paper, Testing the Effectiveness of Fundraiser Job Titles in Charitable Bequest and Complex Gift Planning, Russell James, professor of personal financial planning at Texas Tech University, examines which titles are more effective in different giving situations.
In the study, James sets up four different giving scenarios and asks respondents who at the charity they were most likely to contact in each scenario, giving them various job titles to consider. In total, he tested 63 different job titles.
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