Using the phrase 'a gift in your will' gets best results for legacy fundraisers, says
March 22, 2016
Third Sector - Legacy fundraisers would have more success if they referred to a legacy
as "a gift in your will" instead of using terms such as "bequest" or ‘‘legacy" or
asking people to ‘‘remember your favourite charities’’ according to research.
A paper by Russell James, a Texas Tech University professor, says a term such as this
is more effective in creating interest than asking people to make 'bequests' or to
'bequest a gift to charity.'
Read the story here.