Texas Tech Wins Again at Local ADDY Awards

Faculty, staff and students won 46 awards, including Best of Show and Judge’s Choice.

Addy Awards

The Lubbock chapter of the American Advertising Federation (AAF) recently announced its 2016 ADDY Awards, in which Texas Tech University won 46 awards including Best of Show and Judge’s Choice for the second consecutive year.

The Texas Tech Office of Communications and Marketing, Texas Tech Public Media, Texas Tech University Press, University Student Housing, the Rawls College of Business and the College of Visual and Performing Arts received awards. Texas Tech also had students as well as Bullet Advertising, the Texas Tech ad team, receive awards.

The awards include:

Office of Communications and Marketing:

  • Gold ADDY and Best of Show in Websites (Microsites) – Online Publication for President’s Report
  • Gold ADDY and Judges’ Choice in Websites (Consumer) – Ansel Adams Website
  • Gold ADDY and Judges’ Choice in Television (Single Spot Up to 2 minutes) – Institutional Spot
  • Gold ADDY in Poster (Single Unit) – Picnic with the President
  • Gold ADDY in Integrated Campaigns (Integrated Branded Content Campaign) – Texas Tech Athletics
  • Gold ADDY in Photography (Black and White) – Carol of Lights Masked Rider
  • Gold ADDY in Television (Branded Content and Entertainment) – Institutional Spot Behind the Scenes
  • Silver ADDY in Photography (Color) – Texas Tech Locomotive
  • Silver ADDY in Digital Advertising and Promotion (Email) – Happy Holidays Email for Undergraduate Admissions
  • Silver ADDY in Direct Marketing (Other Merchandise) – Texas Tech NASCAR
  • Silver ADDY in Integrated Campaigns (Integrated Branded Content Campaign) – “Ready to be a Red Raider” Snapchat Campaign for Undergraduate Admissions

Texas Tech Public Media:

  • Gold ADDY in Television (Single Spot 60 Seconds or More) – “Life. Hope. Courage. Stories of Cancer” promo
  • Gold ADDY in Cinema Advertising (Movie Trailer) – “Between Earth and Sky” trailer

Texas Tech University Press:

  • Gold ADDY in Publication Design (Cover) for “Service: Poems”
  • Silver ADDY in Publication Design (Cover) for “Texas Is Chili Country: A Brief History with Recipes”

University Student Housing:

  • Silver ADDY in Collateral (Brand Elements) – Civility Posters
  • Silver ADDY in Illustrations (Single) – Texas Tech Traditions: Carol of Lights

Rawls College of Business:

  • Silver ADDY in Advertising Industry Self Promotion (Direct Marketing and Specialty Items ) – Rawls College of Business Holiday Card

College of Visual and Performing Arts:

  • Gold ADDY in Collateral (Public Service Direct Marketing and Specialty Advertising) – Folder with viewer

Students:

  • Gold ADDY for Publication Design (Spread or Feature) – Creativity and Rebellion – Nikki Gholson
  • Silver ADDY for Publication Design (Spread or Feature) – Fear of Heights – Alyssa Chavez
  • Gold ADDY for Publication Design (Series) – Wish for Failure – Harriette Harrison
  • Gold ADDY for Publication Design (Series) – Get Hooked – Halina Wojtkowski
  • Silver ADDY for Publication Design (Series) – Jet Puffed Cowboy – Alyssa Chavez
  • Silver ADDY for Publication Design (Series) – The Importance of Failure – Nikki Gholson
  • Silver ADDY for Publication Design (Magazine Design) – School of Art newsletter – Alyssa Chavez
  • Gold ADDY for Publication Design (Book Design) – French Paper Speckletone Promo Book – Michaela Yarbrough
  • Gold ADDY for Publication Design (Book Design) – AAF NSAC Pizza Hut Campaign – Bullet Advertising
  • Silver ADDY for Publication Design (Book Design) – Brave New World Cover – Zachary Patton
  • Gold ADDY and Judge’s Choice for Publication Design (Cover) – The Strange Case of Dr. Jekyll and Mr. Hyde – Thu Do
  • Gold ADDY in Collateral Material (Stationery Package) – Misschief Apparel – Thu Do
  • Silver ADDY in Collateral Material (Stationery Package) – Michael Yarbrough Letterhead System – Michaela Yarbrough
  • Gold ADDY and Best of Show in Collateral Material (Annual Report or Brochure) – Lost Type Promo Brochure – Nikki Gholson
  • Gold ADDY in Collateral Material (Annual Report or Brochure) – French Paper Sample Book – Alyssa Chavez
  • Gold ADDY for Integrated Campaigns (Integrated Brand Identity Campaign) – Pulse Bicycle Identity – Maximilian Upp
  • Gold ADDY for Integrated Campaigns (Integrated Brand Identity Campaign) ­– 5IMPLIFY Rating System – Nikki Gholson
  • Silver ADDY in Elements of Advertising (Logo Design) – Kangaroo Bakery – Samuel Garcia
  • Silver ADDY in Elements of Advertising (Logo Design) – Evolved Logo – Zachary Patton
  • Gold ADDY in Elements of Advertising (Photography) – Soles – Victoria Young
  • Silver ADDY in Elements of Advertising (Photography) – Flaming Lightbulb – Michaela Yarbrough
  • Silver ADDY in Television (Single) – Tadpole – Join the Pond – Christa Bates
  • Gold ADDY in Online/Interactive (Website) – Pulse Cycles Website – Maximilian Upp
  • Silver ADDY in Online/Interactive (Website) – Misschief Apparel – Thu Do
  • Gold ADDY in Guerilla Marketing (Single) – Evolve: An Exhibition About Print – Zachary Patton
  • Silver ADDY in Poster (Single) – Decide/Die – Nikki Gholson
  • Silver ADDY in Film and Video (Cinematography) – University Student Housing Goals–2015 – Jenise Wooten
  • Silver ADDY in Social Media (Single Platform) – Long Live the Matadors Snapchat Geofilter – TJ Vining

Gold ADDY winners advance to the next level of the AAF competition.

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