Texas Tech University

'Black Friday' Keeps Getting Longer, and That Might Not Be a Good Thing For Retailers


December 4, 2015

Kut - Black Friday is almost here – the day stores used to target as the start of the holiday shopping season.

Professor Deborah Fowler of retail management at Texas Tech University says Black Friday is still important to retailers, but it may be losing its steam with consumers.

Read the story here.