Texas Tech’s division of online learning won awards for print advertisements and publications, online advertisements, an interactive campaign and more.
Texas Tech University's Worldwide eLearning won six national awards during the 24th annual UPCEA Marketing and Enrollment Management Seminar earlier this month. Worldwide eLearning won awards for print advertisements and publications, online advertisements, outdoor/exhibit signage and an interactive media campaign.
Kelly Podzemny, Worldwide eLearning's digital media coordinator, said he was surprised when he found out Worldwide eLearning had won several awards for its marketing efforts.
“It was an honor to be recognized among so many other institutions doing superior marketing in the online and continuing education space,” Podzemny said. “I attended the same conference last year without entering anything in the competition and saw the high-quality advertising work that gets entered.
“It was gratifying to learn we'd won a handful of awards this year.”
The seminar is for leaders and practitioners responsible for professional, continuing and online education marketing and enrollment management at colleges and universities around the world.
Worldwide eLearning won the following awards:
- Outdoor/exhibit signage: Worldwide eLearning retractable banners (gold)
- Print advertising, single ad: Waco regional site Waco Today magazine ad (silver)
- Print publications, postcard: Worldwide eLearning open house postcard (bronze)
- Print advertising, single ad: Texas Techsan alumni magazine eLearning ad (bronze)
- Interactive media, interactive media campaign: Worldwide eLearning click-to-website campaign (bronze)
- Interactive media, online display ads: Waco regional site Facebook ads (bronze)
“In the last year Texas Tech's Worldwide eLearning has increased its marketing and social media presence,” said Justin Louder, assistant vice provost. “I commend Kelly Podzemny and the rest of the Worldwide eLearning marketing team for all of their work to reach new audiences and attract future online or distance Red Raiders.”
Worldwide eLearning offers more than 50 degree, certification and certification preparation programs that are fully available online. There also are six regional teaching sites across the state, including El Paso, Fredericksburg, Highland Lakes, Junction, Waco and Collin, so educational goals can be achieved with Texas Tech throughout the state. The degrees earned online and at regional sites are the same degrees earned on Texas Tech's main campus in Lubbock.
For more information about Worldwide eLearning and a list of online programs visit http://www.depts.ttu.edu/elearning/programs/.