The all-nighter raises money to help in the search for cures to childhood cancers.
WHAT: Texas Tech University's St. Jude Up ‘til Dawn event
WHEN: Check-in begins at 11 p.m. Friday (Nov. 6); the event lasts from midnight to 6 a.m. Saturday (Nov. 7)
EVENT: The theme is “Stay Up For Good,” and the event will feature food, prizes, sponsors and activities including a lip sync battle, dance competition, dodge ball in hospital gowns, a duct tape fashion show and more.
Admission to the event is free, but participants must meet their minimum fundraising commitment of $100 by the end of the night. A patient from St. Jude Children's Research Hospital will be present to give awards to the top-earning teams and individuals.
The Texas Tech St. Jude Up ‘til Dawn executive board set a fundraising goal of $50,000 for this year, up from the $30,000 raised in 2014. Co-executive director Evan O'Leary promised to shave his head when the $50,000 goal was reached. The teams have raised more than $80,000. The Up ‘til Dawn event will include four team members shaving their heads: O'Leary for reaching $50,000; Parker Whitfield for reaching $60,000; Neil Solze for reaching $70,000; and Chris Mitchell for reaching $80,000.
O'Leary and co-executive director Lauren Preiss will be available for interviews both before and during the event.
Up ‘til Dawn raises funds for St. Jude Children's Research Hospital, which is changing the way the world understands, treats and defeats childhood cancer. Research done there has helped push the survival rate for childhood cancer from less than 20 percent in 1962 to more than 80 percent today, according to its website.
CONTACT: Amy Cunningham, public relations director, St. Jude Up ‘til Dawn, Texas Tech University, (832) 488-0176 or email@example.com