Texas Tech University

How crime dramas can influence viewers' understanding of sexual assault

News OK

November 13, 2015

News OK - Before each new episode of "Law & Order: Special Victims Unit" airs, the script is read by a retired special victims' unit inspector, a former prosecutor, a medical examiner and on occasion a psychiatrist.

In those cases, social cognitive theory says that a person will learn by watching how others behave, and then model that behavior, explains Rebecca Ortiz, an assistant professor of advertising at Texas Tech University.

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