Former A-J Publisher Named to College of Media & Communication Hall of Fame

Five other graduates of the college will be honored with the Outstanding Alumni award.

Steve Beasley

Steve Beasley
Photo: AJ Media

Former Lubbock Avalanche-Journal newspaper publisher Steve Beasley has been named the 2015 College of Media & Communication Hall of Fame recipient.

Beasley and five Media & Communication graduates being recognized as 2015 Outstanding Alumni will be honored at a luncheon during a meeting of the college’s National Advisory Board Friday (Nov. 13).

“The Hall of Fame Award is the supreme honor our college can bestow on an educator or professional who has, in the opinion of the leadership of the National Advisory Board and the management committee of the college, contributed a lifetime of professional success married with advocacy and engagement for our college’s students and educational mission,” said David Perlmutter, dean of the College of Media & Communication.

After earning his bachelor’s degree in advertising from Texas Tech in 1972, Beasley worked as a retail advertising sales representative at the Avalanche-Journal. He was later promoted to retail manager, then advertising director.

Beasley’s career includes advertising leadership positions at publications in Leesburg, Florida; Amarillo, Texas; and Savannah, Georgia. He returned to the Avalanche-Journal as a publisher in 2004 where he stayed until retiring earlier this year.

Beasley, who was added to Media & Communication’s list of Outstanding Alumni in 2005, has served as the president of the Texas Newspaper Advertising Managers Association and the Midwest Newspapers Advertising Executives, and as an active member of the Lubbock Chamber of Commerce board and Lubbock Area United Way board.

The College of Media & Communication Outstanding Alumni Awards were created to recognize alumni who have made outstanding contributions to the field of media and communication. Nominations can be made by any person, organization, media group or company, and the awards are determined by a selection committee representing the students, faculty, alumni and national professional advisory board, which is appointed by the dean of the college.

Perlmutter described the award as a democratic prize given by the full-time members of Media & Communication’s faculty and professional advisory board earned through respect for one’s achievements, character and integrity.

Media & Communication’s 2015 Outstanding Alumni include: Kent Best (journalism, 1987), executive director of news and communications at Southern Methodist University in Dallas; Joel Brandenberger (journalism, 1982), president of the National Turkey Federation and an associate publisher and co-owner of FORWARD Florida; Robert Giovannetti (telecommunications, 1992; mass communications, 2013), senior associate athletics director for external operations and strategic communications at Texas Tech University; Mark Hayden (advertising, 1987), founder of Breakfast at 12, a marketing firm in Houston; and Terry Leonard (marketing, 1972; journalism, 1975), a former foreign correspondent with the Associated Press and editorial director of Stars and Stripes.