Texas Tech University

Texas Tech Ranked on List of Best College Instagram Accounts

Cara Vandergriff

October 21, 2015

Texas Tech’s Instagram account was selected 11th best among college and university accounts worldwide.


Texas Tech University recently ranked 11th on a list of the best college and university Instagram accounts in the world, according to HubSpot Blogs. The list ranked Instagram accounts worldwide – from England and Spain to Chile and Australia – and listed the top 17 according to the appeal and regularity of their content.

According to a 2015 Pew Research Center survey, Instagram is the most popular social networking site among college students. With 53 percent of 18- to 29-year-olds using the social media site on a daily basis, it's no wonder many brands have taken to Instagram to target their young adult audience. Colleges and universities are no exception.

HubSpot Blog's list said what makes Texas Tech's Instagram account stand out are its videos and seasonal content. The account features simple but interesting videos, such as the football team's stadium entrance and a Texas Tech-designed race car for NASCAR, as well as seasonally appropriate content such as Texas Tech-themed jack-o'-lanterns and Valentine's Day treats.

Allison Matherly, coordinator of digital engagement in Texas Tech's Office of Communications and Marketing, is the lead operator of the university's official social media accounts.

“It is such an honor to be recognized among other universities around the world,” Matherly said. “We strive to give a glimpse into Raiderland through our Instagram account. Each photo and video shows a different aspect of the Texas Tech story and gives us the ability to showcase what it means to be a Red Raider.”

Texas Tech's Instagram account, @TexasTech, has more than 33,000 followers and 402 posts, each of which showcases a different aspect of life at Texas Tech. 

Chris Cook, managing director of the Office of Communications and Marketing at Texas Tech, said it's imperative that the university utilize the appropriate channels to reach its audience, especially when appealing to current and potential students.

“We continue to engage and reach out across all platforms to ensure our message is shared broadly,” Cook said. “Kudos to Allison and her group for this much-deserved recognition for the university.”

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