October 2, 2015
While overall education and marketing are important, personal visits are essential. This is where you have a conversation about shared values and legacy. Dr. Russell James of Texas Tech, who does incredible planned giving research, stresses the importance of a clear life narrative, telling stories of living donors who will live on through their gift. James also stresses that nonprofits need to be more proactive in soliciting bequests from donors who are childless.
Read the story here.