Texas Tech University

Your status update is your fingerprint

Khaleej Times

July 3, 2015

Khaleej Times - Every message posted to a social media site is like a fingerprint--a fleeting trace of the poster. A close analysis of these words, researchers are showing, can enrich our sense of who the users are, online and off.

For analysts of important human variables like personality, health, or political attitudes, social media offer naturalistic samples of how people interact with the world. "More and more," says psychologist Molly Ireland of Texas Tech University, "the language that we are analyzing truly represents what people are thinking and feeling throughout the day."

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