Texas Tech University

Rawls College Marketing Research Faculty Ranked 48th in World

George Watson

July 7, 2015

The ranking comes from a study that examined the research impact of marketing departments.


Texas Tech University marketing faculty research at the Rawls College of Business was ranked No. 48 among the top 500 research universities in Australia, New Zealand, Canada, the United Kingdom and the United States, according to a recent study.

The study, “Research performance of marketing academics and departments: An international comparison” examined the research impact of researchers at 500 top universities in five countries using metrics compiled for publications between 2001 and 2013. Results from this study provide objective research performance benchmarks for use by governments, universities and individuals.

Only universities with four or more full-time professors were included in this list. Texas Tech has some of the more widely known faculty across the country, including long-time Professor Shelby Hunt, Senior Associate Dean Debbie Laverie and Rawls Business Leadership Program Director and Associate professor Mayukh Dass.

“The Rawls College is proud of its long heritage of impacting the discipline of Marketing through the high quality of its research,” Rawls College of Business Dean Lance Nail said. “This study validates that impact. Our Area of Marketing ranks in the top 50 departments in the world, top 40 in the United States and top 25 among public universities. We are fortunate to have senior scholars like Shelby Hunt build this legacy, and are excited to add outstanding junior faculty to our ranks to build upon that legacy.”


The study's researchers, Geoffrey N. Soutar from the University of Western Australia, Ian Wilkinson from the University of Sydney (Australia) and Louise Young from the University of Western Sydney, included academics employed in research-intensive universities, which were defined as those institutions in the Academic Ranking of World Universities (ARWU) in 2013 in which marketing was taught.

The result was a sample of 2,263 marketing academics from 195 universities – 123 from the U.S., 27 from the UK, 22 from Canada and 23 from Australia and New Zealand.

The researchers solely focused on papers published from 2001-2013, which served to standardize the comparisons and reduce age effects. Textbooks were excluded as they are often new editions of old books, making it hard to evaluate their real impact. However, research books, book chapters, journal articles and conference papers were included.

The study was recently published in the Australian Marketing Journal (AMJ). The official journal of the Australian and New Zealand Marketing Academy (ANZMAC), the AMJ is an academic journal for the dissemination of leading studies in marketing for researchers, students, educators, scholars and practitioners. Its objective is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing.