How your donors literally think about legacy

The Nonprofit Times - Medical technology can track what your donors think about legacy giving. A conversation about planned giving makes prospects look back on their lives, think about their legacy and it’s all trackable.

A study conducted by Russell James, J.D., CFP, at Texas Tech University and cited by Tedesco showed what happens to a person's brain during a conversation about planned giving. Subjects were placed in an MRI and their brains observed to see which sections activate when someone speaks to them about the topic.

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